Public Relations Toolkit
The following
information is designed to improve your image through public relations. Whether
you operate in-house">
The following
information is designed to improve your image through public relations. Whether
you operate in-house, or call on our firm to assist you, we hope you will find
these monthly tips useful. July 2002 Is it an active website? Everybody's got a web site, but is
yours effective? Is it informative, easy to use and clearly written? The billboard style is simple,
listing your corporate contact information and a listing of services or
products. At the other end of the spectrum is the interactive site that is
a full-scale store including your entire product line, payment and
ordering information. (Think Amazon.com.) Even if you are not ready to move up
to full interactive, it’s time to make your site active. Put a poll, a
guest book or other method of getting your viewer’s e-mail address.
Small Business Computing magazine offers several interesting ways of
capturing addresses in
an article in a recent issue. Whether you need a new site built
from scratch or you are ready to renovate your existing site, we are ready
to help. Check our web site. Using public relations An article by Paul Tuienko of
Scripps Howard News Service entitled "Good PR not necessarily
expensive," gives some good advice. All the customer relations
management in the world won't get business prospects to make that first
call. It takes more. Most of us use the basic principles
of advertising to make that first contact happen, and advertising is
expensive. To help your ad budget go farther, consider modifying it with
some public relations tips. Public relations works. It is
relatively inexpensive and you can do simple public relations yourself or
you can hire a professional if you have the money. Good public relations will tell the
public who you are, what you do, why you do it and list the benefits for
those who use your services or product. It also can improve your image in
the community, aid you in hiring better employees and improve employee
morale; all without the major dollar investment of advertising. One area where you might use public
relations to build your business is news releases. News releases are not solely for the
newspaper. They consist of a wide variety of instruments designed to keep
people informed about your company. Use brochures, billboards, signs,
newsletters, email announcements, direct mail, notes in the newspaper and
other printed material to let people know what you are doing. Every person
who calls you for any reason should be asked whether they would like to be
on your mail list for information. You can have different mail lists based
on caller demographics. Develop these mailing lists and use them to keep
in touch with customers, vendors and even people who are not yet using
your services, as well as, for media contacts, including newspapers, local
and trade magazines and TV and radio stations. For the more sophisticated,
design and use a media kit to tell your story. Here's what Here are some of the communication
strategies that we offer to our clients: Printed materials – Annual
Reports, brochures, newsletters and collateral materials.
Web Site –
We have developed and maintained web sites for several clients as well as
our own company web site.
Advertising –
We have developed and placed advertising campaigns clients for both
print and broadcast.
Public Relations Toolkit
Or wasted bandwidth?
There are three kinds of web sites: billboard, active and interactive.
to build your business
Lipsett & Associates can do for you
